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Beginners Guide To Facebook Ads
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads.

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get?

In this post, we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences.

Let’s jump right in…
How to Set Up a Facebook Ads Campaign

Step 1: Set some goals for your Facebook Ads.

Before you jump in and create any adverts, it’s important to first think about why you’re advertising and what you’re aiming to achieve. By setting yourself a few goals ahead of going live with ads, you also have something to measure your success against.
Step 2. Head over to Facebook Ads Manager

Once you’re into the Ads manager, you can navigate with the menu on the left-hand side of the page. To get started with your first ad, click the green button in the top-right corner of the page.
Step 3. Choose your objective

With Facebook, you have many different ways of approaching an ad campaign. These ways can typically fall within three categories of benefits:

Consideration 

Objectives that get people to start thinking about your business and look for more information about it:
Send people to a destination on or off Facebook, Get installs of your app, Raise attendance at your event, Get video viewsCollect leads for your business
Conversion

Objectives that encourage people interested in your business to purchase or use your product or service:
Increase conversions on your websiteIncrease engagement in your app, Get people to claim your offer, Promote a product or catalogue, Get people to visit your shops.

Once you’ve selected your marketing objective, you’ll then be asked to name your campaign:
Step 4: Define your audience and budget

Customizing your target audience

This step is extremely crucial for the success of your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics:
Location, starting with a country, state, city, zip code, or address – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics.

In addition, with the Connections setting, you can choose advanced targeting, which lets you include or exclude people who are connected to certain pages, apps, or events. You can also further customize your targeting using custom audiences to retarget people who have already interacted with your business.

Example: Choosing an audience.

Facebook recommends narrowing your reach in a targeted way in order to maximize the impact of your ad. We went quite narrow with this experiment, choosing the following audience demographics:

Location: United States

Age: 18-65+Language: English (US)


Facebook Ads is constantly changing so you will want to stay on top off all future updates!
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