Step 3. Choose your objective
With Facebook, you have many different ways of approaching an ad campaign. These ways can typically fall within three categories of benefits:
Objectives that get people to start thinking about your business and look for more information about it:
Send people to a destination on or off Facebook, Get installs of your app, Raise attendance at your event, Get video viewsCollect leads for your business
Objectives that encourage people interested in your business to purchase or use your product or service:
Increase conversions on your websiteIncrease engagement in your app, Get people to claim your offer, Promote a product or catalogue, Get people to visit your shops.
Once you’ve selected your marketing objective, you’ll then be asked to name your campaign: